Targeted Direct Mail

Ideal for businesses looking to reach a specific audience segments or high-value B2B accounts.

Tailor your mail piece to resonate with the preferences and behaviors of your target audience. Personalizing your mailer to your target audience increases engagement and conversions.

What is Targeted Direct Mail?

Instead of mailing to an entire zip code, targeted campaigns are sent to a mailing list that focuses on a specific audience segment.

The main benefits of Targeted Direct Mail campaigns:

Cost-effective
Personalized
Relevant
Increased Response Rates
Measurable Results

What is a Targeted Mailing List?

An ideal targeted mailing list has the following qualities:

Data points relevant to your target audience.
Up-to-date data that is verified for accuracy.
Large enough to result in a return on your investment.
Affordable within your overall campaign budget.

Targeted Mailing List Types

Enhanced Existing Customer Mailing List
- Purchase history
- Customer type
- Interests
- Collected data points

Ideal Customer Profile Mailing Lists
- Age
- Marital status
- Income level
- Activities

Purchased Direct Mailing Lists
- Non-Profit Mailing List
- Real Estate Mailing List
- Mortgage Mailing List
- New Mover Mailing List

Sharpdots Targeted Direct Mail Services

Enhanced Data Services

If you have an incomplete or outdated customer mailing list, we can append the missing data and provide you with an up-to-date mailing list. Enhancing your mailing list data can give you the ability to reach your customers via email and social campaigns as well. Here are just some of the data points we can append to your customer list:

Mailing addresses
Telephone numbers
Emails addresses
Social profiles
Demographic data

Dimensional Mailers

Tailor your creative content to resonate with the specific needs and interests of your target audience. You can make a lasting impression by sending dimensional mailers such as Pop Up Cube Mailers or Sample Mailers.

Personalization and Variable Data Services

Include variable fields in your mailer to personalize your messaging and track performance. We can assist you with adding variable data fields, QR codes and Personalized URLs to your direct mailer design.

Letter Inserting and Kitting Services

We offer full-service inserting services for Direct Mail Campaigns. Your mailer will stand out in mailboxes with specialty promotional items such as magnets, calendars, brochures and product samples added to your mailer.

How to Launch a Targeted Direct Mail Campaign

Find out more about Launching a Targeted Direct Mail Campaign. You will learn how to build your direct mailer to meet USPS requirements and what to consider when planning your campaign.

Direct Mailer Templates

Check out our Direct Mail Specifications to help you design mailers that meet USPS^® Direct Mail requirements. Our design team is here to help if you need assistance preparing your direct mailer.

Is Targeted Direct Mail right for your Business?

If your business is looking to improve direct mail performance, targeted campaigns are an indispensable tool for your marketing strategy.

If this sounds like an interesting strategy, submit the form below to get started on your next campaign.

Reaching your audience is just a campaign away!

DIRECT MAIL QUOTE

TARGETED DIRECT MAIL