Triggered Direct Mail

Ideal for businesses that need to increase customer engagement based on specific customer actions or events.

Engage directly with both new prospects and known customers in relation to defined events such as customer milestones, subscription renewals, low engagement or abandoned cart status.

What is Triggered Direct Mail

A triggered direct mail campaign involves sending personalized physical mail based on specific customer actions or events. Campaigns based on these triggers ensure that your mailer is relevant and timely.

Advantages of Triggered Campaigns:

Automated
Personalization
Timeliness
Enhanced ROI
Improved Customer Engagement
Increased Results

Types of Trigger-based Campaigns

Campaigns for Existing Customers

Welcome or Onboarding Campaign
Milestone Campaign
Reactivation Campaign
Renewal Campaign

Campaigns to generate New Customers

Abandoned Cart Campaign
Geographic or Location-based Triggers
New Mover Campaign
Product Launch or Post-Purchase Campaign

Sharpdots Triggered Direct Mail Services

Anonymous Web Visitor Service

Our Capture Pixel service allows our clients to capture their anonymous web visitors. We then append data to produce a mailing list, including email and social profiles. Clients are able to continue to nurture prospects through multiple channels. This service is particularly well suited to Triggered Direct Mail campaigns, which can be automated to send batches of direct mailers to anonymous web visitors with an offer based on their search intent.

Enhanced Data Services

If you have an incomplete or outdated customer mailing list, we can append the missing data and provide you with an up-to-date mailing list. Enhancing your mailing list data can give you the ability to reach your customers via email and social campaigns as well. Here are just some of the data points we can append to your customer list:

Mailing addresses
Telephone numbers
Emails addresses
Social profiles
Demographic data

Personalization and Variable Data Services

Include variable fields in your mailer to personalize your messaging and track performance. We can assist you with adding variable data fields, QR codes and Personalized URLs to your direct mailer design.

Letter Inserting and Kitting Services

We offer full-service inserting services for Direct Mail Campaigns. Your mailer will stand out in mailboxes with specialty promotional items such as magnets, calendars, brochures and product samples added to your mailer.

How to Launch a Triggered Direct Mail Campaign

Find out more about launching a Triggered Direct Mail Campaign. Learn how to build your direct mailer to meet USPS requirements and what to consider when planning your campaign. Check out examples of Trigger-based Direct Mail Campaigns to see how you can use this direct marketing strategy for your business.

Direct Mailer Templates

Check out our Direct Mail Specifications to help you design mailers that meet USPS^® Direct Mail requirements. Our design team is here to help if you need assistance preparing your direct mailer.

Is Triggered Direct Mail right for your Business?

Whether it’s welcoming new customers, re-engaging inactive ones, or celebrating milestones, triggered campaigns help nurture customer relationships.

If you are looking to reach audience segments more effectively, triggered-based campaigns can make it possible to build personalized audience engagement.

If this sounds like an interesting solution for your business, submit the form below to get started on your next campaign.

Reaching your audience is just a campaign away!

DIRECT MAIL QUOTE

TRIGGERED DIRECT MAIL