Capture Identity
Turn incomplete customer data into marketing results.
Smarter targeting. Better data. More customers.Your customer data is one of your most valuable marketing assets, but only when it is accurate, complete, and up to date. Capture Identity is the data enrichment service that validates, completes, and refreshes your customer records, so your campaigns reach the right person on the right channel at the right time.
What is Capture Identity?
Capture Identity is the process of enhancing your existing customer records by appending additional data from reliable sources. That includes demographic information for consumers (B2C), firmographic details for businesses (B2B), and updated contact details such as phone numbers, emails, and social media profiles.
The result is a contact list that is campaign-ready, every time.
The Benefits of Data Enrichment
Capture Identity includes a complete set of enrichment capabilities, available individually or as a coordinated program:
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Database Enrichment. Append demographic (B2C) and firmographic (B2B) data to your contact records for sharper, more granular segmentation.
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Contact Data Enrichment. Refresh phone numbers, email addresses, mailing addresses, and social media profiles so your outreach actually arrives.
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B2B Data Enrichment. Identify the businesses and key decision-makers within your target accounts, so your sales team reaches the right contacts.
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Lead Enrichment Tools. Fill in the gaps on incomplete lists by appending names, job titles, and locations to existing leads.
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Data Hygiene and Validation. Validate, correct, and de-duplicate your contact lists for higher deliverability and accurate reporting.
How Capture Identity Works
1 | Connect your existing list. Send us the contact data you already have.
2 | We enrich it. Sharpdots combines your data with up-to-date sources to fill in missing fields, correct outdated information, and identify the most relevant attributes for your campaigns.
3 | You get a campaign-ready list. Clean, segmentable, and ready to launch across email, ads, direct mail, or any other channel.
Whether you need a one-time cleanup or ongoing data hygiene, Sharpdots makes sure your database stays ready for action.
Why it Matters
The longer your data goes without an update, the less effective your marketing becomes. Capture Identity keeps your contact list current and gives you the power to:
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Personalize campaigns with accurate data. Speak directly to the person receiving the message, not to a stale record.
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Reach the right audiences through granular segmentation. Segment by behavior, interests, demographics, or firmographics, not guesswork.
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Target the right person at the right moment. Timely, relevant offers convert at higher rates than generic blasts.
Ready to Make Every Campaign Count?
Tell us what you have, we will handle the data. Three coordinated granular marketing services, one clear view of what is working.