Digital Ad Specifications

How to design a Digital Ad

Follow our Digital Ad Specifications. Display ads should include the following:

1. Your logo and company name
2. Message
3. Promotion
4. Call to Action (linked to your website or landing page)

To comply with exchange standards and pass the creative audit, Display ads need to include brand identification. In addition, your brand should be immediately visible on your linked landing page or website. This can be your logo, an icon, or company name.

 

Digital Ad templates

Download Display Ad Template

 

Display ad sizes required for Omni Mail Campaigns:

Omni Mail campaign display ads must meet these exact file dimensions. Your ads will not be served if they deviate from the template dimensions below.

• 160 x 600 (Google ads, desktop, tablet)
• 300 x 250 (Google and social ads, desktop, tablet, mobile)
• 728 x 90 (Google ads, desktop)
• 1200 x 628 (Facebook social media ads)

 

Digital Ad file format

Our Display ad templates are .psd Photoshop files. Use one of the following files types to save your Omni ads for submission:

• .jpg ( or jpeg )
• .png
• .gif ( animated image )

Do not use these file types:

• .psd ( photoshop document )
• .ai ( adobe illustrator )
• .swf ( flash )
• .pict

 

Digital Ad file size

Your Omni Ad files may be rejected by the Ad server if are greater than 100 kb. For the best results, follow our digital ad specifications and compress images for web:

• 40 KB per file is optimal
• 100 KB per file or greater will be rejected

 

Questions?

For more detailed information and custom quotes, fill out our Direct Mail Quote form. If you have questions, drop us a line or schedule some time for your free Omni Mail Consultation.